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The issue of using marketing communication tools in the internet environment is quite extensive. Innovation of the … other hand, previous experience is a key determinant to perceive the benefits of using the internet for business purposes …
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Does access to the broadband internet stimulate firm growth? In this paper, I analyze within-firm growth of established … firms caused by the access to faster internet using geocoded social-security data. I identify firm responses to the access … to the first generation of broadband internet and later speed upgrades by exploiting technological peculiarities of the …
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Technological changes are "the main engine of capitalism and evolution" (A. Toffler), "the fundamental driving force in transformation of an economy" (C. Freeman). The paper proposes a theoretical investigation of information and communication technologies evolution and their impact on the...
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E-commerce represents an essential part of modern business, with a significant growth in recent years. Recent events, such as the COVID-19 pandemic, have led to a surge in online shopping and a rapid shift towards e-commerce, creating a new normal in the retail industry. To succeed in this...
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