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Product Familiarity and Learning New Information.

Johnson, Eric J; Russo, J Edward - In: Journal of Consumer Research 11 (1984) 1, pp. 542-50

Persistent link: https://www.econbiz.de/10005834834

Identifying Misleading Advertising.

Russo, J Edward; Metcalf, Barbara L; Stephens, Debra - In: Journal of Consumer Research 8 (1981) 2, pp. 119-31

Persistent link: https://www.econbiz.de/10005785270

More Information Is Better: A Reevaluation of Jacoby, Speller and Kohn.

Russo, J Edward - In: Journal of Consumer Research 1 (1974) 3, pp. 68-72

Persistent link: https://www.econbiz.de/10005785508

Narrow Focusing : Why the Relative Position of a Good in its Category Matters More than it Should

Leclerc, France - 2008

This research examines whether a low-ranking member in a high-status category (e.g., a low-end model of a high-end brand) or a high-ranking member in a low-status category (e.g., a high-end model of a low-end brand) is favored, holding the objective qualities of the items constant. Brand equity...

Persistent link: https://www.econbiz.de/10012773537

An attention based approach to consumer choice

Leclerc, France - 1991

Persistent link: https://www.econbiz.de/10004156211

Narrow Focusing: Why the Relative Position of a Good in Its Category Matters More Than It Should

Leclerc, France; Hsee, Christopher K.; Nunes, Joseph C. - In: Marketing science : the marketing journal of the … 24 (2005) 2, pp. 194-205

Persistent link: https://www.econbiz.de/10006876998

Will Products Look More Attractive When Presented Separately or Together?

Hsee, Christopher K.; Leclerc, France - In: Journal of consumer research : JCR ; an … 25 (1998) 2, pp. 175

Persistent link: https://www.econbiz.de/10006669272

Can Advertising Copy Make FSI Coupons More Effective

Leclerc, France; Little, John D.C. - In: Journal of marketing research : JMR 35 (1998) 4, pp. 473-484

Persistent link: https://www.econbiz.de/10006670180

Can Advertising Copy Make FSI Coupons More Effective

Leclerc, France; Little, John D.C. - In: Journal of marketing research : JMR 34 (1997) 4, pp. 473-484

Persistent link: https://www.econbiz.de/10006672517

Waiting Time and Decision Making: Is Time like Money?

Leclerc, France; Schmitt, Bernd H.; Dubé, Laurette - In: Journal of consumer research : JCR ; an … 22 (1995) 1, pp. 110

Persistent link: https://www.econbiz.de/10006681641