Bosmans, Anick; Pieters, Rik; Baumgartner, Hans - In: Journal of Consumer Research 37 (2010) 1, pp. 98-107
People need to allocate their limited cognitive resources to current and future tasks. We provide evidence that anticipating the resource demands of a future task creates a "get ready mind-set" that mobilizes these resources. However, the mobilized resources for the future task can carry over to...