Bakos, Yannis; Brynjolfsson, Erik - In: Marketing Science 19 (2000) 1, pp. 63-82
The Internet has signi.cantly reduced the marginal cost of producing and distributing digital information goods. It … bundling can create “economies of aggregation” for information goods if their marginal costs are very low, even in the absence … settings with several different types of competition, including both upstream and downstream, as well as competition between a …