We show the equivalence between the use of correspondence analysis (CA) of concadenated tables and the application of a particular version of conjoint analysis called categorical conjoint measurement (CCM). The connection is established using canonical correlation (CC). The second part...

Correspondence analysis is introduced in the brand association literature as an alternative tool to measure dominance, for the particular case of free choice data. The method is also used to analyse differences, or asymmetries, between brand-attribute associations where attributes are associated...

Perceptual maps have been used for decades by market researchers to illuminate them about the similarity between brands in terms of a set of attributes, to position consumers relative to brands in terms of their preferences, or to study how demographic and psychometric variables relate to...

The use of simple and multiple correspondence analysis is well-established in social science research for understanding relationships between two or more categorical variables. By contrast, canonical correspondence analysis, which is a correspondence analysis with linear restrictions on the...

We construct a weighted Euclidean distance that approximates any distance or dissimilarity measure between individuals that is based on a rectangular cases-by-variables data matrix. In contrast to regular multidimensional scaling methods for dissimilarity data, the method leads to biplots of...

The book "Mathematics and Archaeology", consisting of 25 chapters by a range of international scholars in archaeology, will be published by Chapman & Hall in 2014. The present document, written as an invited Epilogue to the book, recounts the rediscovery of the book 275 years later by an...

Results of many atmospheric science applications are processed graphically using colors to encode certain parts of the information. Colors should (1) allow humans to process more information, (2) guide the viewer to the most important information, (3) represent the data appropriately without...

Location is a key concept in tourism sector analysis, given the dependence of this activity on the natural, built, cultural and social characteristics of a certain territory. As a result, the tourist zoning is an important instrument for delimiting tourist areas in accordance with multiple...

Results of many atmospheric science applications are processed graphically using colors to encode certain parts of the information. Colors should (1) allow humans to process more information, (2) guide the viewer to the most important information, (3) represent the data appropriately without...

Biplots are graphical displays of data matrices based on the decomposition of a matrix as the product of two matrices. Elements of these two matrices are used as coordinates for the rows and columns of the data matrix, with an interpretation of the joint presentation that relies on the...