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Market Power and Price Increases for Basic Cable Service Deregualtion.

Rubinovitz, R. - Antitrust Division, Department of Justice - 1991

Persistent link: https://www.econbiz.de/10005475045

Creating business value through corporate communication : a theory-based framework and its practical application

Zerfaß, Ansgar; Viertmann, Christine - In: Journal of communication management : an international … 21 (2017) 1, pp. 68-81

Persistent link: https://www.econbiz.de/10011600014

Media relations

Stanton, Richard - 2007

Persistent link: https://www.econbiz.de/10004184175

Actions speak louder than words : strategic communication and (un)intentional signalling : a semio-pragmatic taxonomy

Palmieri, Rudi; Rocci, Andrea - In: Journal of communication management 27 (2023) 3, pp. 345-361

Persistent link: https://www.econbiz.de/10014364051

THE HIGGLEDY-PIGGLELY TRADE ENVIRONMENT FRO FILMS AND PROGRAMS: THE CANADIAN EXAMPLE.

Acheson, Keith; Maule, Christopher - Carleton University, Department of Economics - 1990

Persistent link: https://www.econbiz.de/10005627075

Creating business value through corporate communication

Zerfass, Ansgar; Viertmann, Christine - In: Journal of Communication Management 21 (2017) 1, pp. 68-81

Purpose The purpose of this paper is to report on a multi-step research project which explores concepts that explain communication value across different disciplines and builds a framework that identifies and systematizes communication goals linked to generic corporate goals....

Persistent link: https://www.econbiz.de/10014851297

Agile communication evaluation and measurement

Van Ruler, Betteke - In: Journal of Communication Management 23 (2019) 3, pp. 265-280

Purpose The purpose of this paper is to analyze what the concept of agility means for communication evaluation and measurement and to challenge assumptions of goal-oriented and organization-centric approaches to evaluation and measurement. Design/methodology/approach This paper is a development...

Persistent link: https://www.econbiz.de/10014851426

Communication and the board

Clutterbuck, David - In: Journal of Communication Management 3 (1999) 4, pp. 387-391

As boards become subject to greater public scrutiny, they have an increasing need to manage their reputation. Over and above considering the organisation's communications plan at least once a year, there are strong arguments for developing a board communication strategy and plan. Such a plan...

Persistent link: https://www.econbiz.de/10014851074

Superstars in politics: the role of the media in the rise and success of Junichiro Koizumi

Yamamura, Eiji; Sabatini, Fabio - 2014

landslide electoral victory, this study empirically assesses the influence of television (TV) and newspapers on individuals … platform, charisma and attractiveness wield a greater influence on TV watchers of the opposite sex. Television apparently works …

Persistent link: https://www.econbiz.de/10010369525

The economics of television and online video markets

Crawford, Gregory S. - 2015

Television is the dominant entertainment medium for hundreds of millions. This chapter surveys the economic forces that … determine the production and consumption of this content. It presents recent trends in television and online video markets, both … number of distinct themes emerge, including the growing importance of the pay-television sector, the role played by content …

Persistent link: https://www.econbiz.de/10011287036

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