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Marktforschung
22
Marketing
14
Vereinigte Staaten
12
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10
Marketingmanagement
10
International marketing
9
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8
Marketing theory
8
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8
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7
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7
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7
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7
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6
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6
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6
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6
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6
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6
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6
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4
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4
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4
Paul E. Green
4
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4
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4
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4
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3
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3
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3
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3
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3
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3
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3
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3
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3
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92
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12
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12
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10
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3
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3
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1
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Undetermined
69
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68
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Wind, Yoram
137
Green, Paul E.
20
Mahajan, Vijay
12
Douglas, Susan P.
11
Sheth, Jagdish N.
10
Sharp, Byron
6
Gunther, Robert E.
5
Claycamp, Henry J.
4
Jain, Arun K.
4
Krieger, Abba M.
4
Douglas, Susan
3
Kleindorfer, Paul R.
3
Nicosia, Francesco M.
3
Robertson, Thomas S.
3
Robinson, Patrick J.
3
Thomas, Robert J.
3
Carmone, Frank J.
2
Crook, Colin
2
Dalbey, Homer M.
2
Frank, Ronald E.
2
Fung, William K.
2
Goldberg, Stephen M.
2
Gross, Irwin
2
Massy, William F.
2
Nelson-Field, Karen
2
Reibstein, David J.
2
Saaty, Thomas L.
2
Webster jr., Frederick E.
2
Webster, Frederick E.
2
Arabie, Phipps
1
Beck, Megan
1
Bell, David R.
1
Day, George S.
1
Denny, Joseph
1
Faris, Charles W.
1
Findiesen Hays, Catharine
1
Fung, Victor
1
Fung, Victor K.
1
Goldberg, Stephen M
1
Goldhar, Joel D.
1
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Marketing Science Institute
2
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1
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Legends in marketing
11
Journal of advertising research
8
Journal of marketing
6
European Journal of Marketing
3
Journal of marketing research : JMR
3
Marketing research : a magazine of management and applications
3
Behavioral models for market analysis : foundations for marketing action
2
California management review
2
European journal of marketing : EJM
2
International series in quantitative marketing
2
Journal of Business Research
2
Journal of Consumer Research
2
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2
Marketing management and strategy : a reader
2
New-product forecasting : models and applications
2
Review of marketing research
2
The journal of business : B
2
The network challenge : strategy, profit, and risk in an interlinked world
2
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1
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1
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1
Continuing to broaden the marketing concept : making the world a better place
1
Does marketing need reform? : fresh perspectives on the future
1
Editor's series in marketing
1
Effects of globalization on the firm
1
Evolution of innovation management : trends in an international context
1
Financial times handbook of management
1
Harvard business review : HBR
1
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1
Innovation diffusion models of new product acceptance
1
Interfaces : the INFORMS journal on the practice of operations research
1
International Journal of Forecasting
1
International Series in Quantitative Marketing
1
International marketing ; Vol. 1
1
International marketing ; Vol. IV
1
International series in quantitative marketing : ISQM
1
Journal of Advertising Research
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Journal of Consumer Marketing
1
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1
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ECONIS (ZBW)
91
USB Cologne (EcoSocSci)
16
OLC EcoSci
13
RePEc
11
Other ZBW resources
6
Showing
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51
The network challenge : strategy, profit, and risk in an interlinked world
Kleindorfer, Paul R.
;
Wind, Yoram
;
Gunther, Robert E.
-
2009
-
1. ed., 1. print.
Persistent link: https://www.econbiz.de/10003803413
Saved in:
52
Guidelines for developing international marketing strategies
Wind, Yoram
;
Douglas, Susan P.
;
Perlmutter, Howard V.
-
2008
Persistent link: https://www.econbiz.de/10003655509
Saved in:
53
The linking pin role in organizational buying centers
Wind, Yoram
;
Robertson, Thomas S.
- In:
Journal of business research : JBR
10
(
1982
)
2
,
pp. 169-184
Persistent link: https://www.econbiz.de/10003663491
Saved in:
54
Environmental facrors and marketing practices
Douglas, Susan P.
;
Wind, Yoram
- In:
European journal of marketing : EJM
7
(
1973/74
)
3
,
pp. 155-165
Persistent link: https://www.econbiz.de/10002089911
Saved in:
55
A general model for understanding organizational buying behavior
Webster jr., Frederick E.
;
Wind, Yoram
- In:
Journal of marketing
36
(
1972
)
2
,
pp. 12-19
Persistent link: https://www.econbiz.de/10002990835
Saved in:
56
Analytical approach to marketing decisions in health-care organizations
Wind, Yoram
;
Spitz, Lawrence K.
- In:
Operations research
24
(
1976
)
5
,
pp. 973-990
Persistent link: https://www.econbiz.de/10003012177
Saved in:
57
Guidelines for developing international marketing strategies
Wind, Yoram
;
Douglas, Susan P.
;
V. Perlmutter, Howard
- In:
Journal of marketing
37
(
1973
)
2
,
pp. 14-23
Persistent link: https://www.econbiz.de/10003012212
Saved in:
58
Industrial buying as organizational behavior : a guideline for research strategy
Wind, Yoram
;
Webster jr., Frederick E.
- In:
Journal of purchasing
8
(
1972
)
3
,
pp. 5-16
Persistent link: https://www.econbiz.de/10003012220
Saved in:
59
International market segmentation
Wind, Yoram
;
Douglas, Susan P.
- In:
European journal of marketing : EJM
6
(
1972
)
1
,
pp. 17-25
Persistent link: https://www.econbiz.de/10003012275
Saved in:
60
International portfolio analysis and strategies : the challenge of the 80s
Wind, Yoram
;
Douglas, Susan
- In:
Journal of international business studies : JIBS ; an …
12
(
1981
)
2
,
pp. 69-82
Persistent link: https://www.econbiz.de/10003012333
Saved in:
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