China and India are two of the world's biggest countries and potentially large markets for U.S. agricultural products. This study reports the assessment by midwestern agricultural firms of doing business in the two countries. The data, collected by mail questionnaire, suggests that China posed...

Branding strategies centering on the geographical origins of a product can provide a basis for differentiating commodity products. The use of such "geographical indications" (or GIs) can involve unique quality characteristics associated with a particular location or quality images that are based...

This paper offers an assessment of the competitiveness and marketability of vegetable oils and oatmeals, and evaluates plants and processing equipment used for oilseeds in Estonia, Latvia, and Lithuania. The analysis will aid midwestern firms in the oilseed industry by providing comprehensive...

Demand in the marketplace for foods with "natural" attributes, such as organic produce, continues to grow. Similarly, interest has developed in creating a technology that allows "physical" rather than chemical refinement of soybean oil to create a "natural" soy oil product. The physical...

The purpose of this research is to examine the issue of measurement context effects in survey-based tests of attitudinal and related models. The specific issue examined concerns the degree to which the measurement process affects the objects of measurement (i.e., various attitudinal and related...