Two competing theories of firm performance have been proposed in the business strategy literature, the industry structure view and the resource-based view of the firm. Empirical studies have estimated the relative contribution of industry structure, corporate, and business unit effects to...

Empirical results in marketing research are often derived from linear additive models estimated on cross-sectional data. An underlying assumption of these model specifications is that each exogenous variable contributes an additive effect to the endogenous variable. Measuring these additive...