The industry-focused international strategy : prevalence and profile
Briance Mascarenhas
| Year of publication: |
2013
|
|---|---|
| Authors: | Mascarenhas, Briance |
| Published in: |
Management international review : mir ; journal of international business. - Berlin : Springer, ISSN 0938-8249, ZDB-ID 209761-8. - Vol. 53.2013, 2, p. 251-267
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| Subject: | Nischenstrategie | Niche marketing strategy | Internationaler Markteintritt | International market entry | Pharmaindustrie | Pharmaceutical industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009730837