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throughout their business activities. We consider that Corporate Social Responsibility in tourism industry is still searching for … consist ency in policies, programs and practices and responds to issues particularly related to sustainable tourism principles … analyse tourism operators’ opinions regarding Corporate Social Responsibility and underlines its importance in tourism …
Persistent link: https://www.econbiz.de/10011834018
managing the brand is the most complex task in the contemporary market and tourism business. Strategic brand management focuses … on a brand program that contains a plan for marketing activities for building the tourism brand and its management over …
Persistent link: https://www.econbiz.de/10014327979
Tourism and air transport are among the sectors most affected by the Covid-19 crisis. The pandemic lasting more than a … the consequences of the crisis and initiate the renewal of international tourism and air transport in particular. The … stakeholders, on the interconnection of the tourism and the air transport sectors, and cooperation in the international environment …
Persistent link: https://www.econbiz.de/10013170312
The tourism industry is experiencing its greatest expansion since the time of Thomas Cook until today. Namely, the last … 20 years have been a sign of dominant growth and development of tourism, in addition to the fact that at the same time …, the world economy is under attack from economic crises. The continuous and high development of tourism is due primarily to …
Persistent link: https://www.econbiz.de/10014328062
Purpose - This paper focuses on the resilience of small entrepreneurship in the tourism sector of the Republic of … of SMEs to the health crisis involves innovating tourism products, expanding into other market segments, diversifying … their operations, and more. Methodology - This study utilizes quantitative analysis of tourism revenue and the business …
Persistent link: https://www.econbiz.de/10014328063
The current study investigated whether tourism-related small and medium-sized enterprises (SMEs) perform better than … non-tourism-related SMEs in the four main coastal tourist destinations - Hikkaduwa, Galle, Mirissa, and Tangalle - in the … objectives of the research. More specifically, they surveyed 200 SMEs, of which 117 were related to tourism and 83 were not, to …
Persistent link: https://www.econbiz.de/10012259317
of the 6th FP project PICTURE (Pro-active management of the Impact of Cultural Tourism upon Urban Resources and Economies …), in order to quantify the monetary impact of cultural tourism upon urban economies. The analysis was carried out in two … understanding how different sectors of local economy and society can benefit from tourism and in determining how to maximise, or …
Persistent link: https://www.econbiz.de/10014217715
the tourism industry. This paper aims at highlighting the premises of tourism internationalization, the scale and impact …At the beginning of the new millennium, tourism has been noted as one of the most dynamic areas of activity, generating … jobs and foreign exchange resources. Every country is interested to develop its tourism industry and to turn to profit its …
Persistent link: https://www.econbiz.de/10010632178
story of private enterprise, with the providers of tourism services pricing their services in line with the quality of … exceptional growth in visitor arrivals, sustaining the Caribbean's share of world tourism above two per cent of the global total …
Persistent link: https://www.econbiz.de/10012837878