Applies the means-end approach to investigate how German consumers relate GM food attributes to values via perceived consequences in their purchase decisions. Analyses in particular the importance of risk-related dimensions and issues of (dis)trust for different levels of purchase intentions....

The objective of this study is to estimate Korean consumers’ willingness to pay (WTP) for beef products with BSE testing and country of origin labeling. We use a choice experiment to examine consumers’ valuation for beef products with these labels. In addition to analysis using the pooled...

Replaced with revised version of paper 07/23/04.

This paper assesses consumers’ acceptance of nutritionally enhanced vegetables using a series of auction experiments administered to a random sample of adult consumers. Evidence suggests that consumers are willing to pay significantly more for fresh produce with labels signaling enhanced...

This study extends biotechnology discourse to cover South Korea in the Asian sub-continent showing a marked difference in perceptions between traditional and GM foods. Factor analysis suggests South Koreans may treat foods that are locally produced and those with no artificial flavors or...

An analysis of data from the U.S. Biotechnology Study, 1997S1998 reveals that few variables affect public trust in scientists, while variables representing perceived benefits, risks, trustworthiness, and competence affect trust in food manufacturers on matters of biotechnology. Both trust in...

Seit der ersten Aussaat 1996 in den USA nimmt die Anbaufläche transgener Pflanzen jährlich stetig zu und 2005 wurden weltweit auf 90 Mio. ha transgene Pflanzen angebaut. In der EU wurden in den letzten Jahren umfangreiche gesetzliche Regelungen erlassen, welche die Zulassung, die Kennzeichnung...

Our study provides result using mixed logit model from analyzing of choice experiment survey data to examine college students' attitudes toward genetically modified (GM) breakfast product from U.S. and China. Here we expand on previous research by exploring certain socio-demographic, attitudinal...

This paper develops a model of differentiated consumers to examine the consumption effects of genetic modification (GM) under alternative labelling regimes and segregation enforcement scenarios. Analytical results show that if consumers perceive GM products as being different than their...

The literature abounds with evidence that consumers are critical of many new technologies used in modern food production. Influenced by the work on risk perception and technology acceptance in the 1980s, research has aimed to better understand the controversy around new food technologies....