A general model for spatially separated markets is used to find the effects of transportation rates on interregional competition in agriculture. The results show that producers are affected much more than consumers, especially producers in the importing region. The solution is sensitive to the...

The majority of consumers surveyed (77 percent) report awareness of the Jersey Fresh, state-sponsored promotional program. However, certain segments appear more likely to be familiar with Jersey Fresh and its logos than others are. Behavioral and demographic models were constructed to evaluate...

The study presents a modified market analysis approach which could be very useful for those firms with limited available resources for that purpose.

Jersey Fresh retailers and wholesalers feel that the logos are effective in increasing sales. Most feel that the popularity of the logo among the consumers is moderate. The results of this study indicate that the promotional aspect of the program was more popular among all the participant groups...

Researchers and decision makers are currently faced with a reduced supply of agricultural marketing information at both federal and state levels. Although a number of on-line computer informational sources are available to help fill this gap, the data are relatively expensive and often not...

An interregional transportation model was constructed using ordinary least squares and reactive programming to evaluate the short-run economic impact of changing transportation rate on the U.S. interregional equilibrium and, in particular, the Northeast's competitive position for fresh peaches....

New Jersey agricultural growers were surveyed to understand their willingness to patronize the Jersey Fresh promotional and quality grading program. Growers’ perceptions of the premium logo and their opinions of the quality grading aspect of the Jersey Fresh Program were collected. Possible...

The Jersey Fresh Program is a leading example of state sponsored agricultural promotion. The program attempts to create consumer awareness through billboards, radio and television advertising, special promotions, and distribution of attractive point-of-purchase materials. This study empirically...

An interregional transportation model was constructed using ordinary least squares and reactive programming to evaluate the short-run economic impact of changing transportation rate on the U.S. interregional equilibrium and, in particular, the Northeast's competitive position for fresh peaches....