Marketing has long been considered more art than science, but the demands of a more dynamic, globalized business world … has led to the development of sophisticated methods for quantifying marketing success. Organized into eleven focused … marketing managers accountable for growth-driven activities that must yield measurable results as well as senior executives who …

Grades and inspections govern the marketing of agricultural commodities. Federal legislation created the marketing … transactions along the meat marketing chain were not subject to such disputes. Evidence suggests that the institutions performed …