Extent: | 1 Online-Ressource (390p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Frontmatter -- ; Praise For Measuring Marketing, Third Edition / Bodell, Lisa / Farrell, Mark / Nair, Hari / McCabe, Thomas / Leonard, Steve / Vallisuta, Pakpoom -- About The Author -- ; Contents -- ; Introduction -- ; Part 1: Corporate Financial Metrics -- ; Part 2: Marketing Planning Measures -- ; Part 3: Brand Metrics -- ; Part 4: Customers Metrics -- ; Part 5: Product/Offering Metrics -- ; Part 6: Price Metrics -- ; Part 7: Advertising/Promotion Metrics -- ; Part 8: Direct Marketing Metrics -- ; Part 9: Digital/Social Metrics -- ; Part 10: Place/Distribution Metrics -- ; Part 11: Sales Metrics In English |
ISBN: | 978-1-5015-0722-9 ; 978-1-5015-0730-4 ; 978-1-5015-1576-7 ; 978-1-5015-0731-1 |
Other identifiers: | 10.1515/9781501507304 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014481427