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This paper briefly elaborates a cognitive concept of competition by way of semantic associations in the light of marketing theory. It focuses the market for conference activities in the inner city of Stockholm by asking 'what is competition?'. The result shows that words such as 'enemy',...
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Despite of increasing interest in social cognitive research in strategic management during recent years, few studies have examined the relationship between cognitive structures of top management and middle management. This study represents the information processing approach in managerial...
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Purpose: During the last decade, a firm's ability to innovate has gained substantial attention in the literature devoted to innovation and strategic management. This study aims at discussing on what is the relationship of a firm's commitment to learn and its open-mindedness with its activity in...
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