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Relationship marketing: schools of thought and future research directions
Palmer, Roger; Lindgreen, Adam; Vanhamme, Joe͏̈lle - In: Marketing intelligence & planning 23 (2005) 2-3, pp. 313
Persistent link: https://www.econbiz.de/10006959224
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Customer relationship management: the case of a European bank
Lindgreen, Adam; Antioco, Michael - In: Marketing intelligence & planning 23 (2005) 2-3, pp. 136-154
Persistent link: https://www.econbiz.de/10006959234
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Relationship marketing: schools of thought and future research directions
Palmer, Roger; Lindgreen, Adam; Vanhamme, Joe͏̈lle - In: Marketing intelligence & planning 23 (2005) 3, pp. 313
Persistent link: https://www.econbiz.de/10006959451
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Customer relationship management: the case of a European bank
Lindgreen, Adam; Antioco, Michael - In: Marketing intelligence & planning 23 (2005) 2, pp. 136-154
Persistent link: https://www.econbiz.de/10006960253
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Contemporary marketing practice: theoretical propositions and practical implications
Lindgreen, Adam; Palmer, Roger; Vanhamme, Joe͏̈lle - In: Marketing intelligence & planning 22 (2004) 6-7, pp. 673-699
Persistent link: https://www.econbiz.de/10006961365
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Contemporary marketing practice: theoretical propositions and practical implications
Lindgreen, Adam; Palmer, Roger; Vanhamme, Joe͏̈lle - In: Marketing intelligence & planning 22 (2004) 6, pp. 673
Persistent link: https://www.econbiz.de/10006962041
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Relationship Use and Market Dynamism: A Model of Relationship Evolution
Beverland, Michael; Lindgreen, Adam - In: Journal of marketing management : MM 20 (2004) 7, pp. 825-858
Persistent link: https://www.econbiz.de/10006962419
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The design, implementation and monitoring of a CRM programme: a case study
Lindgreen, Adam - In: Marketing intelligence & planning 22 (2004) 2-3, pp. 160-186
Persistent link: https://www.econbiz.de/10006963564
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The design, implementation and monitoring of a CRM programme: a case study
Lindgreen, Adam - In: Marketing intelligence & planning 22 (2004) 2, pp. 160-186
Persistent link: https://www.econbiz.de/10006964344
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AdultShop.com: establishing legitimacy with the "virgin" consumer
Beverland, Michael; Lindgreen, Adam - In: Marketing intelligence & planning 21 (2003) 6, pp. 379-391
Persistent link: https://www.econbiz.de/10006966794