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Integrated marketing communication : a spiritual and an ethical Islamic perspective

Siti Aishah Chu Abdullah; Mohd Nizam Sahad - In: International journal of islamic marketing and branding 1 (2016) 4, pp. 305-320

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The direct and indirect effect of NFC on marketers' work norms, vocational socialization, individual ethical position, and ethical perceptions

McClaren, Nicholas; Vocino, Andrea - In: The journal of business & industrial marketing 32 (2017) 1, pp. 110-124

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The role of normative marketing ethics

Laczniak, Gene R.; Murphy, Patrick E. - In: Journal of business research : JBR 95 (2019), pp. 401-407

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Perceived ethical leadership affects customer purchasing intentions beyond ethical marketing in advertising due to moral identity self-congruence concerns

Quaquebeke, Niels van; Becker, Jan U.; Goretzki, Niko; … - In: Journal of business ethics : JOBE 156 (2019) 2, pp. 357-376

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A comparison between North and South business ethics : the concepts of Renzi and Fazhi in China

Rawwas, Mohammed Y. A.; Wang, Yanfang; Zhao, Baochun; … - In: Asia Pacific business review 24 (2018) 5, pp. 585-601

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"Why does all the girls have to buy pink stuff?" : the ethics and science of the gendered toy marketing debate

Fine, Cordelia; Rush, Emma - In: Journal of business ethics : JOBE 149 (2018) 4, pp. 769-784

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A gap analysis of teaching marketing ethics : desired versus current state

Paul, Pallab - In: Journal of education for business 94 (2019) 7, pp. 460-470

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Consumers' perceptions on complexity and prospects of ethical luxury : qualitative insights from Taiwan

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Ethics in advertising : exploring the telecommunication industry's employment of ethics in advertisements

Ahmed, Mohammad Ekhlaque; Khan, Marium Mateen - In: Inventi impact: service sector (2017) 3, pp. 132-143

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Ethical Responsibility of Marketing Activity

Nedelea, Alexandru - 2011

marketing ethics. Business ethics represent reaction against immoral practices with negative effects in society, but also an … awareness of the observance necessity of moral rules in the field of economics. Social responsible marketing imposes as market … analyze if their marketing activity is actually ethical and social responsible. It is advisable that organizations conceive …

Persistent link: https://www.econbiz.de/10014042151