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Combination of audiovisual message design on prevention technique of cocoa pest attack using video medium as extension media
Zainal, Anna Gustina - In: International journal of intelligent enterprise 9 (2022) 3, pp. 275-287
Persistent link: https://www.econbiz.de/10014320084
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Differences between American and Indian consumers' visual images
Patel, Neha; Vila‐López, Natalia; Kuster‐Boluda, Ines - In: Cross Cultural Management: An International Journal 20 (2013) 1, pp. 50-67
provoke interest and grasp attention, visual application is an important communication process. The purpose of this paper is … to explore the cultural aspects that affect consumers' interpretation of visual communication in terms of corporate … regarding illustrations, groups of people and information in the visual image. Research limitations/implications – There are …
Persistent link: https://www.econbiz.de/10014692729
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L’innovation de la communication dans le développement durable des ressources humaines
PENOT, Jean-Luc - In: Romanian Journal of Economics 32 (2011) 1(41), pp. 46-59
communication il s’agit de présenter les concepts à partir d’un axe central: l’information n’est pas de la communication. Si la …L’innovation de la communication dans le développement durable des ressources humaines développe une analyse des … pratiques de la communication. Partant du constat que nous ne parlons pas forcément de la même chose quand nous parlons de …
Persistent link: https://www.econbiz.de/10009151152
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Present and Perspectives in Quality Certification Services
Stanciu, Ion; Dragut, Bogdanel; Orheian, Oana Mihaela; … - In: Knowledge Horizons - Economics 5 (2013) 1, pp. 56-60
In the current world economy, the products and services run relatively free, with easy access of customers to, quality plays an increasingly important decision of choosing a product or service. In recent decades, certification has grown a lot in inter country trade, especially after the...
Persistent link: https://www.econbiz.de/10011198583
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THE USE OF SENSORY ACUITY TECHNIQUES, OF MODELING, OF ANCHORING, OF CALIBRATION, WITHIN NLP FOR IMPROVING THE ACTIVITY IN THE ORGANIZATION
Student, Cornel Marian Iosif Ph.D - In: Revista Tinerilor Economisti (The Young Economists Journal) 1 (2010) 15, pp. 158-163
The new technique by using the senses with a high sensitivity will also provide information of a high accuracy, but … the behavior, this thing does not affect the performance after the assimilation of information. By increasing the quality …
Persistent link: https://www.econbiz.de/10010819452
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Analysis of Risks Generated by Suppliers During the Period of Economic Fluctuations
Macurová, Pavla; Jurásková, Karla - In: Amfiteatru Economic Journal 15 (2013) 33, pp. 27-43
The purpose of this article is to examine one group of supply chain risks, namely the current risks generated by the suppliers and their relations to the position of companies in the supply chain and the current economic fluctuations, as well as to gain the knowledge on how to mitigate these...
Persistent link: https://www.econbiz.de/10011724800
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A simple alternative to the h-index
Waltman, Waltman, L.; van Eck, van Eck, N.J.P. - Erasmus Research Institute of Management (ERIM), … - 2009
The h-index is a popular bibliometric performance indicator. We discuss a fundamental problem of the h-index. We refer to this problem as the problem of inconsistency. There turns out to be a very simple bibliometric indicator that has similar properties as the h-index and that does not suffer...
Persistent link: https://www.econbiz.de/10010837507
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THE CONSTRUCTION OF IMPORTANCE-PERFORMANCE GRID IN TOURIST SERVICES RESEARCH WITHOUT THE DIRECT DETERMINATION OF THE ATTRIBUTES IMPORTANCE
Olimpia, Ban - In: Annals of Faculty of Economics 1 (2012) 1, pp. 474-480
The importance-performance grid is a marketing instrument used to make decisions regarding the growth of the consumersâ€(tm) satisfaction, by optimizing the attributes of products. This grid is a useful instrument, as it is shown in the paper, to the extent to which the importance and...
Persistent link: https://www.econbiz.de/10010607166
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Enhancing Marketing with Engineering : Optimal Product Line Design for Heterogeneous Markets
Michalek, Jeremy J.; Ebbes, Peter; Adiguzel, Feray; … - 2014
Successful product line design and development often requires balancing technical and market trade-offs. Quantitative methods for optimizing product attribute levels using preference elicitation (e.g., conjoint) data are useful for many product types. However, products with substantial...
Persistent link: https://www.econbiz.de/10014044881
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Direktmarknadsföring i Sverige - en studie av vad som produceras, i vilken omfattning och av hur många
Hjalmarson, Hanna; Wahlund, Richard - Economics Institute for Research (SIR), … - 1999
The paper reports a study in which the turnover and employment generated by the production of Direct Marketing in Sweden is measured. What is generated by the use of Direct Marketing is not reported. First, a basis for defining Direct Marketing is presented, based on purpose with the marketing...
Persistent link: https://www.econbiz.de/10005802492