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This study aims at identifying the tools used in e-commerce, able to optimize marketing campaigns. Managerial and marketing processes have been identified in the relevant body of knowledge that can be optimized using artificial intelligence; thus, a questionnaire has been designed within a...
Persistent link: https://www.econbiz.de/10012821261
Background: Information and communication technologies (ICTs) gained prevalent organizational and structural value in the modern economy. E-commerce is one of the sectors directly influenced by technological change. However, not all countries have the same opportunities to develop e-commerce...
Persistent link: https://www.econbiz.de/10012618780
Digital networks are an increasingly critical component of global trade. In 2017, the Global Review of Aid for Trade highlighted the importance of accessible and affordable connections for trade connectivity. Drawing extensively on information harvested in the Monitoring and Evaluation exercise...
Persistent link: https://www.econbiz.de/10011886594
burden falls mainly on domestic consumers, not foreign firms. Third, by broadening the debate to consider the benefits …
Persistent link: https://www.econbiz.de/10012147307
E-commerce is growing rapidly on a global scale. Among many products purchased via the Internet, clothing is the first in terms of purchase frequency. However, there are growth barriers for this product category, which include, first of all, the client's fear of matching clothing to their own...
Persistent link: https://www.econbiz.de/10012125099
The defense of unlimited economic growth as the main objective to be achieved has been questioned for decades and with even more intensity in recent years. In this context, the Sharing Economy’s initiatives have dramatically increased. This study expands our current understanding of driving...
Persistent link: https://www.econbiz.de/10012157131
This paper studies the effect of e-commerce on local labor markets. We exploit cross-market variation in e-commerce price advantage stemming from the enactment of the Amazon Tax-state-level legislation that mandates state sales taxes collection to out-of-state online retailers. Introducing...
Persistent link: https://www.econbiz.de/10014319158
E-commerce is gaining importance in the food sector of many countries, and its potential influence on people's access to food and dietary choices is yet to be thoroughly investigated. In this study, we analyze data from a food consumption survey conducted in rural China in 2021 to examine the...
Persistent link: https://www.econbiz.de/10014284910
Persistent link: https://www.econbiz.de/10013086405
case study of 500,000 firms based in Germany. Among others, we explore three dimensions of relational proximity: (1 …) Cognitive proximity is measured by the similarity between firms' website texts. (2) Organizational proximity is measured by … classifying the nature of the firms' relationships (business vs. non-business) using a text-based machine learning classification …
Persistent link: https://www.econbiz.de/10012842460