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Improving residents' quality of life through sustainable experiential mega-events : high- versus low-context cultures

Vila-Lopez, Natalia; Küster, Inés; Marin-Aguilar, … - In: Journal of hospitality & tourism research : JHTR ; the … 46 (2022) 5, pp. 979-1005

Persistent link: https://www.econbiz.de/10013257073

Handbook on the experience economy

Sundbo, Jon (ed.); Sørensen, Flemming (contributor) - 2013

This Handbook presents the state of the art in the scientific field of experience economy studies. It offers a rich and varied collection of contributions that discuss different issues of crucial importance for our understanding of the experience economy. Each chapter reflects diverse scientific...

Persistent link: https://www.econbiz.de/10010207710

Experiencing the experience economy

Flinn, Jenny - In: New perspectives on critical marketing and consumer society, (pp. 129-142). 2021

Persistent link: https://www.econbiz.de/10012498222

Marketing mit Instagram

Nufer, Gerd; Lenzen, Caroline Verena - 2017

Zunahme des mobilen Konsums von Content finden gerade soziale Netzwerke wie Instagram bei der Planung der Marketing … 2017) erfreut sich das Unternehmensprofil des Lebensmitteleinzelhändlers aus Texas großer Beliebtheit. Marketing mit …

Persistent link: https://www.econbiz.de/10011616125

Customers' imprint about cause related marketing driven through experiential marketing

Ramkishen, Y.; Abha, Wankhede - In: Analele Universitătii Dunărea de Jos Galaţi 25 (2019) 1, pp. 42-47

Persistent link: https://www.econbiz.de/10012285144

The Prada trend : brand building at the intersection of design, art, technology, and retail experience

Masé, Stefania; Silchenko, Ksenia - In: Fashion branding and communication : core strategies of …, (pp. 125-153). 2017

Persistent link: https://www.econbiz.de/10012267945

Guerrilla marketing trends for sustainable solutions : evidence from SEM-based multivariate and conditional process approaches

Ahmed, Rizwan Raheem; Qureshi, Jawaid Ahmed; … - In: Journal of business economics and management 21 (2020) 3, pp. 851-871

In today's competitive environment, the marketing is an imperative tool for the survival and sustainable growth of any … business or product. The objective of the undertaken research is to investigate the guerrilla marketing techniques for small … the impact of brand awareness and technology as mediating and moderating variables respectively in the guerrilla marketing …

Persistent link: https://www.econbiz.de/10012270459

Handbook on the experience economy

Sundbo, Jon (ed.); Sørensen, Flemming (ed.) - 2013

book will prove an invaluable resource to researchers and students in management, marketing, psychology and economics …

Persistent link: https://www.econbiz.de/10011851694

Die Marketingwirkungen von Börsengängen : eine konzeptionelle Analyse

Nevries, Pascal - 2006

Börsengänge (IPOs) gewinnen trotz ihrer ausgeprägten Zyklik sowohl für Unternehmen als auch für Investoren immer mehr an Bedeutung. Spätestens seit dem Börsengang der Deutschen Telekom im Jahr 1996 und dem Aufstieg und Fall des Neuen Marktes sind sie auch in Deutschland einem breiten...

Persistent link: https://www.econbiz.de/10011937558

Linking experiential value to loyalty in smartphone industry

Wulandari, Nuri; Sari, Rina Kartika - In: Studies and scientific researches / Faculty of Economic … 24 (2016), pp. 77-84

Persistent link: https://www.econbiz.de/10011802271