Marketing of new products as an important part of the commercialization process, plays a critical role in the success of developer companies. Most new products fail, and in sequence cause the company not to reach the financial and marketing aims. The paper concentrates on cooperative marketing...

Efficient cooperation, which has become common under rising economic globalization, is leading to new opportunities and challenges for enterprises choosing long-term competition strategies. Sharing resources with competitors is believed to weaken a firm's competitive edge. However, a potentially...