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Dynamic pricing, reference price, and price-quality relationship
Anton, Ramona; Chenavaz, Régis Y.; Paraschiv, Corina - In: Journal of economic dynamics & control 146 (2023), pp. 1-24
Persistent link: https://www.econbiz.de/10014478562
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A semiparametric approach to estimating reference price effects in sales response models
Aschersleben, Philipp; Steiner, Winfried J. - In: Journal of business economics : JBE 92 (2022) 4, pp. 591–643
Persistent link: https://www.econbiz.de/10013438849
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Consumer evaluations of brand extensions : an integration of previous research
Nijssen, E. J.; Hartman, Diana - 1994
Persistent link: https://www.econbiz.de/10000885255
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Loyaliteit en tevredenheid : een studie naar de relatie tussen merktrouw en consumententevredenheid
Bloemer, Johanna M. - 1993
Persistent link: https://www.econbiz.de/10000857774
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Influences of category structure on brand positioning and choice
Coupey, Eloise; Jung, Kwon - 1993
Persistent link: https://www.econbiz.de/10000866006
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Conpro dogit : a new brand choice model incorporating a consideration set formation process
Vanhonacker, Wilfried R. - 1991 - Rev
Persistent link: https://www.econbiz.de/10000828103
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The dynamics of the consideration set formation process : a rational modelling perspective and some numerical results
Vanhonacker, Wilfried R. - 1991 - Rev
Persistent link: https://www.econbiz.de/10000828106
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Repeat-buying : facts, theory and application
Ehrenberg, Andrew S. C. - 1988 - New ed., rev
Persistent link: https://www.econbiz.de/10000742559
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Marke und Verbraucher : Funktionen der Marke in der Marktwirtschaft
Henning-Bodewig, Frauke; Kur, Annette
Persistent link: https://www.econbiz.de/10000735325