Similar Search Results - EconBiz

Which Brands gain Share from which Brands? Inference from Store-Level Scanner Data

van Oest, Rutger; Franses, Philip Hans - 2003

Market share models for weekly store-level data are useful to understand competitive structures by delivering own and cross price elasticities. These models can however not be used to examine which brands lose share to which brands during a specificperiod of time. It is for this purpose that we...

Persistent link: https://www.econbiz.de/10010325000

Forecasting performance of market share attraction models : a comparison of different models assuming that competitors' actions are forecasts

Klapper, Daniel; Herwartz, Helmut - 1998

Persistent link: https://www.econbiz.de/10000168630

Price, quality and market share

Cowling, Keith; Rayner, A. J. - 1969

Persistent link: https://www.econbiz.de/10000660984

Handelsmarken kontra Herstellermarken

Olbrich, Rainer; Grewe, Gundula - In: Marketing review St. Gallen : Marketingfachzeitschrift … 25 (2008) 5, pp. 32-38

Persistent link: https://www.econbiz.de/10003765700

The role of retail prices and promotions in determining cigarette brand market shares

Tauras, John A.; Peck, Richard M.; Chaloupka, Frank J. - In: Review of industrial organization : RIO 28 (2006) 3, pp. 253-284

Persistent link: https://www.econbiz.de/10003329614

Some patterns of market shares of brands within and across product categories

Kohli, Rajeev (contributor); Sah, Raaj Kumar (contributor) - 2005

Persistent link: https://www.econbiz.de/10003340011

Analysis of relationships between market conditions and gain or loss in brand share of the market

Benson, Purnell H. - In: Marketing and the computer, (pp. 390-397). 1965

Persistent link: https://www.econbiz.de/10003488656

Using attraction models for competitive optimization : pitfalls to avoid and conditions to check

Soberman, David A. (contributor); … - 2006

Persistent link: https://www.econbiz.de/10003379159

Double jeopardy in brand defection

Wright, Malcolm; Riebe, Erica - In: European journal of marketing : EJM 44 (2010) 6, pp. 860-873

Persistent link: https://www.econbiz.de/10003989151

Erfolgreich in der Markenmitte

Twardawa, Wolfgang - In: Jahrbuch der Absatz- und Verbrauchsforschung 53 (2007) 3, pp. 228-244

Persistent link: https://www.econbiz.de/10003603891

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