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Digital Commerce : Electronic Commerce mit digitalen Produkten

Luxem, Redmer - 2000

Persistent link: https://www.econbiz.de/10001474222

Online-Marketing : Gestaltungsempfehlungen für erfolgreiche Endkundenbearbeitung auf elektronischen Märkten

Gräf, Hjördis - 1999

Persistent link: https://www.econbiz.de/10001363658

Mastering the digital marketplace : practical strategies for competitiveness in the new economy

Aldrich, Douglas F. - 1999

Persistent link: https://www.econbiz.de/10001367175

"Marketing theory and applications" ; 2002=Vol. 13

Evans, Kenneth R. (contributor); Scheer, Lisa K. (contributor) - 2002

Persistent link: https://www.econbiz.de/10001752828

Internet-Auktionen im Marketing aus der Konsumentenperspektive

Möllenberg, Antje - 2003

Persistent link: https://www.econbiz.de/10001756314

Marketing in the digital age

O'Connor, John; Galvin, Eamonn - 2001 - 2nd ed

Persistent link: https://www.econbiz.de/10001449011

Internet marketing : strategy, implementation and practice

Chaffey, Dave (contributor) - 2003 - 2. ed.

Persistent link: https://www.econbiz.de/10001667395

World Wide Web marketing : integrating the Web into your marketing strategy

Sterne, Jim - 2001 - 3. ed.

Persistent link: https://www.econbiz.de/10001565640

Models of Internet market share strategic planning for e-market systems

Okoli, Chitu - 2016

This study investigates the critical factors that support establishing high market share for Internet-based businesses …. First it surveys the marketing literature for those factors that have traditionally been recognized to contribute to market … factors that have been identified in literature that would be expected to contribute to market share of Internet …

Persistent link: https://www.econbiz.de/10012987176

Self as brand and brand as self : a 2x2 dimension conceptual model of self-branding in the digital economy

Hu, Lingshu - In: Journal of internet commerce 20 (2021) 3, pp. 355-370

Persistent link: https://www.econbiz.de/10012549666