Research on organizational and inter‐organizational trust has become an important field in management andmarketing literature, as it is perceived as a pivotal aspect of business transactions. However, clarifications arestill needed on the issue of whom we trust; is the person whom we are...

Farmers Markets are receiving an increasing attention by both food chains actors and social scientists. Economicand sociological studies are contributing to the comprehension of these forms of exchange. Both consumers andproducers are fostering their expectations about the renewal of a mode of...

The ability for tracking and tracing activities has become a common feature in supply chains not the least because of quality assurance and product liability considerations. Furthermore, food safety concerns have put tracking and tracing at the centre point of discussions on the development of a...

Discussions on the safety and quality of food as well as growing interest in the sustainability of the production, distribution and consumption of food have contributed to the emergence of ‘transparency’ as a critical success factor for the food sector. However, reaching transparency for...

Usually, marketing communication efforts in the agrifood sector address the end consumers and concentrate on products that are processed and ready for consumption, thus quality efforts often concentrate on the final product. Moreover, there’s a widespread view that agricultural commodities...

Several global developments such as diminishing production resources, limits in the availability of water and the growing demand for bio-energy as well as sector-wide crises (e.g. BSE, swine fever, dioxin) have led to a changing attitude of society towards the conse-quences of the food...

The architecture of the firm involves determination of a boundary that encompasses the functions managed by thefirm. The past decade has seen substantial reorganization of firms where vertical or horizontal integration has beenunbundled into weaker forms of collaborations including value chains...

Opportunities coming from electronic commerce provide interesting support options for the Agrifood sector. However, due to the product specific information asymmetry in the agrifood sector, the anonymity of the medium creates a lack of trust increasing transaction costs to engage in e-commerce....

In complex policy decision situations where policy objectives can only be reached through appropriate activities of individual actors with own decision authority and individual objectives, the classical approaches for measuring the effects of regulatory initiatives through cost-benefit or...

The purpose of this study is to assess and evaluate the most important risks in selected Europeanand international food chains from the perspective of the buying company. The primary objectiveis to identify the “non-acceptable” risks in terms of damage potential and likelihood of...