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The impact of corporate social responsibility on consumer brand engagement and purchase intention at fashion retailers

Cuesta-Valiño, Pedro; Gutiérrez-Rodríguez, Pablo; … - In: Psychology & marketing 41 (2024) 3, pp. 649-664

Persistent link: https://www.econbiz.de/10014467626

An examination of consumer's brand loyalty and purchase intention toward collaborations in the sport brand footwear industry

Heo, Yoon; Pedersen, Zack P.; Williams, Antonio S.; … - In: Sport marketing quarterly : preferred journal of the … 32 (2023) 4, pp. 320-331

Persistent link: https://www.econbiz.de/10014475747

The influences of attitude toward responsible fashion consumption and environmental concern on Gen Z's CSR-driven fashion brand choice intention : empirical evidence from Germany

Vogel, Henrik - 2023

The fashion industry is considered one of the most relevant industries worldwide. At the same time, however, it is … repeatedly accused of irresponsible behavior toward the environment and society. For fashion brands who identify Generation Z as … in Germany, the impact, a) attitude toward responsible fashion consumption and b) environmental concern were analyzed …

Persistent link: https://www.econbiz.de/10014420290

Consumer desires and the fluctuating balance between liquid and solid consumption : the case of finnish clothing libraries

Rosenberg, Laura M.; Weijo, Henri A.; Kerkelä, Iina - In: Journal of consumer research : JCR ; an … 50 (2023) 4, pp. 826-847

Persistent link: https://www.econbiz.de/10014444210

Unpacking nontarget majority consumers' responses to modest fashion : how market controversy perpetuates marketplace exclusion

Audrezet, Alice; Parguel, Béatrice - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 13/14, pp. 1302-1330

Persistent link: https://www.econbiz.de/10014427187

Detecting industry-level patterns of resilience : a financial analysis of Italian SMEs in the fashion industry

Galavotti, Ilaria; D'Este, Carlotta; Fellegara, Anna Maria - In: Piccola impresa : rivista internazionale di studi e ricerche (2022) 3, pp. 72-98

Persistent link: https://www.econbiz.de/10014259156

Promoting and reporting with the Wmotion MPOS application : a case study on a fashion industry

Prajaya, Dhimas; Siringoringo, Hotniar - In: International journal of business information systems : … 43 (2023) 1, pp. 53-73

Persistent link: https://www.econbiz.de/10014307405

Advertising cycling to manage exclusivity loss in fashion styles

Bruce, Norris I.; Krishnamoorthy, Anand; Prasad, Ashutosh - In: Operations research 70 (2022) 6, pp. 3125-3142

Persistent link: https://www.econbiz.de/10014307649

Impact of sales promotion on consumer buying behavior in the apparel industry

Mishra, Manish; Kushwaha, Rohit; Gupta, Nimit - In: Cogent business & management 11 (2024) 1, pp. 1-15

Sales promotion is a common marketing approach used in the clothing industry to attract customers and increase sales, resulting in the effect of sales promotions on consumer purchasing behavior. Discounts, coupons, flash sales, and loyalty bonuses are all forms of sales promotions. Advertising...

Persistent link: https://www.econbiz.de/10014530242

Consumption and consumer society : the craft consumer and other essays

Campbell, Colin - 2021

Introduction -- The desire for the new: its nature and social location as presented in theories of fashion and modern …

Persistent link: https://www.econbiz.de/10012625189