Advertising cycling to manage exclusivity loss in fashion styles
Norris I. Bruce, Anand Krishnamoorthy, Ashutosh Prasad
| Year of publication: |
2022
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|---|---|
| Authors: | Bruce, Norris I. ; Krishnamoorthy, Anand ; Prasad, Ashutosh |
| Published in: |
Operations research. - Linthicum, Md. : INFORMS, ISSN 1526-5463, ZDB-ID 2019440-7. - Vol. 70.2022, 6, p. 3125-3142
|
| Subject: | advertising | dynamic optimization | exclusivity loss | fashion | Operations and Supply Chains | particle filter | Lieferkette | Supply chain | Mode | Fashion | Werbung | Advertising | Theorie | Theory |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/opre.2022.2376 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014307649