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Counterfeiters : foes or friends? ; how counterfeits affect sales by product quality tier
Qian, Yi - In: Management science : journal of the Institute for … 60 (2014) 10, pp. 2381-2400
Persistent link: https://www.econbiz.de/10010461890
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Exploring energy use in retail stores : a field experiment
Loureiro, Maria L.; Labandeira, Xavier - In: Energy economics 84 (2019), pp. 1-8
Persistent link: https://www.econbiz.de/10012176902
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"From a mother to another" : creative experiences of sharing used children's clothing
Ritch, Elaine L. - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 7/8, pp. 770-794
Persistent link: https://www.econbiz.de/10012178428
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Celebrity endorsement in the world of luxury fashion : when controversy can be beneficial
Carrillat, François A.; O'Rourke, Anne-Maree; Plourde, … - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 13/14, pp. 1193-1213
Persistent link: https://www.econbiz.de/10012178616
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An assessment of propagation stickers in line services to promote : toward a new model of diffusion theory
Tsao, Wen-Yu - In: Journal of promotion management : innovations in … 25 (2019) 1, pp. 20-42
Persistent link: https://www.econbiz.de/10012179011
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Omnichannel shopper segmentation in the fashion industry
Mosquera, Ana; Juaneda Ayensa, Emma; Olarte Pascual, … - In: Journal of promotion management : innovations in … 25 (2019) 5, pp. 681-699
Persistent link: https://www.econbiz.de/10012179057
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The mass consumption of refashioned clothes : re-dyed kimono in post war Japan
Sugiura, Miki - In: Business history 61 (2019) 1, pp. 106-121
Persistent link: https://www.econbiz.de/10012181661
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Factors affecting sustainable luxury purchase behavior : a conceptual framework
Jain, Sheetal - In: Journal of international consumer marketing 31 (2019) 2, pp. 130-146
Persistent link: https://www.econbiz.de/10012200711
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Explaining the popularity of cultural elements : networks, culture, and the structural embeddedness of high fashion trends
Godart, Frédéric C.; Galunic, C. - In: Organization science : a journal of the Institute for … 30 (2019) 1, pp. 151-168
Persistent link: https://www.econbiz.de/10012006302
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Country of origin association in retail and wholesale branding
Rashid, Arooj; Barnes, Liz - In: Country of origin effect : looking back and moving forward, (pp. 20-39). 2019
Persistent link: https://www.econbiz.de/10012008489