Omnichannel shopper segmentation in the fashion industry
Ana Mosquera, Emma Juaneda Ayensa, Cristina Olarte Pascual, and Yolanda Sierra Murillo
Year of publication: |
2019
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Authors: | Mosquera, Ana ; Juaneda Ayensa, Emma ; Olarte Pascual, Cristina ; Sierra Murillo, Yolanda |
Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 25.2019, 5, p. 681-699
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Subject: | fashion | Omnichannel | omnishopper | segmentation | shopping behavior | Bekleidungsindustrie | Clothing industry | Mode | Fashion | Konsumentenverhalten | Consumer behaviour | Marktsegmentierung | Market segmentation | Online-Handel | Online retailing |
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