Sang My Tang; Nguyen Tien Hung; Nguyen Ngoc Dinh - In: Cogent business & management 10 (2023) 2, pp. 1-18
intermediate variable was bank reputation. SmartPLS 3.0 software was used to process the model in two steps. The findings revealed … that all three components of CSR had a direct effect on bank reputation, with CSR for social public welfare having the … greatest influence. Bank attractiveness also had a significant impact on a bank's reputation. CSR components all had an …