Barile, Sergio; Pels, Jaqueline; Polese, Francesco; … - In: Journal of business market management : JBM 5 (2012) 2, pp. 54-78
decision making. The aim of this paper is to highlight the need for a general frame of reference for management and marketing … VSA may represent a good integrator of management and marketing theories and practices. The paper begins with a brief … review of systems theories that have been proposed in the general context of management and marketing. It proceeds by …
