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Morphing banner advertising
Urban, Glen L.; Liberali, Guilherme; MacDonald, Erin; … - In: Marketing science : the marketing journal of the … 33 (2014) 1, pp. 27-46
Persistent link: https://www.econbiz.de/10010337974
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Morphing banner advertising
Urban, Glen L.; Liberali, Guilherme; MacDonald, Erin; … - In: From Little's law to marketing science : essays in …, (pp. 211-251). 2016
Persistent link: https://www.econbiz.de/10011436077
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Information constraints and technology efficiency : field experiments benchmarking firms website performance
Adem, Anwar; Kneller, Richard; Li, Cher - 2023
This study examines the influence of information constraints on firms' efficiency in using digital technologies, focusing on business websites. Through two natural field experiments in the UK, we provide firms with benchmarked performance information on their websites. The experimental designs...
Persistent link: https://www.econbiz.de/10014284795
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Information constraints and technology efficiency : field experiments benchmarking firms website performance
Adem, Anwar; Kneller, Richard; Li, Cher - 2023
Persistent link: https://www.econbiz.de/10014286586
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Die Bundesliga im Internet : Sieger und Verlierer einer Inhaltsanalyse der Webauftritte der 1. Fußball-Bundesliga in der Saison 2005/2006
Gey, Thomas (contributor) - 2006
Persistent link: https://www.econbiz.de/10003635413
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Business impacts of web accessibility : a holistic approach
Leitner, Marie-Luise - 2010
Persistent link: https://www.econbiz.de/10003952725