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Referenzgeschäftsprozesse des Event-Managements

Thomas, Oliver; Kaffai, Bettina; Loos, Peter - 2005

Persistent link: https://www.econbiz.de/10004865378

An Auction Reference Model for Describing and Running Auctions

Rolli, Daniel; Eberhart, Andreas - 2005

With electronic auctions gaining importance, economists have increasingly gotten interested in researching the impact of variations in auction protocols. However, the infinite number of possible auction configurations and the significance of details make this a hard and tedious task. Therefore...

Persistent link: https://www.econbiz.de/10005856177

Conceptualization of brand experience in an event marketing context

Tafesse, Wondwesen - In: Journal of promotion management : JPM 22 (2016) 1, pp. 34-48

Persistent link: https://www.econbiz.de/10011522019

Challenges in marketing academic conferences : a pilot study

Stevens, Robert E.; Bressler, Martin; Silver, Lawrence S. - In: Services marketing quarterly 37 (2016) 3, pp. 200-207

Persistent link: https://www.econbiz.de/10011537867

Consumers as "integrators" of marketing communications : when "like" is as good as "buy"

O’Reilly, Kelley; Lancendorfer, Karen M. - In: International journal of e-business research : an … 9 (2013) 4, pp. 1-15

Persistent link: https://www.econbiz.de/10010354433

Congruency and engagement test in an event marketing sponsorship context

Pokrywczynski, James; Brinker, David L. - In: Journal of promotion management : JPM 20 (2014) 3, pp. 345-357

Persistent link: https://www.econbiz.de/10010399900

Factors influencing college students' choice of a charity sport event

Won, Doyeon; Park, Meungguk; Lee, Young-Joo - In: Journal of global scholars of marketing science : … 23 (2013) 1, pp. 41-54

Persistent link: https://www.econbiz.de/10010406127

Determinants of participation and outcomes in a cause marketing event : a laddering approach

Yeoh, Poh-lin - In: Journal of nonprofit & public sector marketing 35 (2023) 5, pp. 439-467

Persistent link: https://www.econbiz.de/10014444825

How affective evaluation and tourist type impact event marketing outcomes : field studies in experiential marketing

Wang, Buduo; Scheinbaum, Angeline Close; Li, Siyan; … - In: Journal of advertising 52 (2023) 1, pp. 133-144

Persistent link: https://www.econbiz.de/10014233774

Defining event marketing as engagement-driven marketing communication

Setiawan, Romi; Wibisono, Dermawan; Purwanegara, … - In: Gadjah Mada international journal of business 24 (2022) 2, pp. 151-177

Persistent link: https://www.econbiz.de/10013364845

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