It is crucial for content providers (CPs) to appear prominently on dominant online platforms in order to attract consumer demand. Platforms often offer content providers prominence in return for a monetary compensation (e.g., a sponsored listing). We consider the case where CPs can pay the...

In this paper, we address how targeting and consumer multi-homing impact platform competition and market equilibria in two-sided markets. We analyze platforms that are financed by both advertising and subscription fees, and let them adopt a targeting technology with increasing performance in...

In this paper, we introduce a consumer choice model in which each consumer's utility is affected by the purchase probabilities of his/her neighbors in a network. Such a consumer choice model is a general model to characterize consumer choice under network effect. We first characterize the choice...

The two-sided market theory holds that consumer adoption and merchant acceptance of payment cards are interdependent. However, empirical evidence on such network externalities is scarce, especially for the merchant side. This paper uses a logit model to explain merchant card acceptance in...