New brand introduction and selling mode choice for online retailers with network effect
Year of publication: |
2022
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Authors: | Zhong, Boyuan ; Houcai Shen |
Published in: |
Managerial and decision economics : MDE ; the international journal of research and progress in management economics. - Chichester [u.a.] : Wiley, ISSN 1099-1468, ZDB-ID 1491342-2. - Vol. 43.2022, 5, p. 1340-1350
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Subject: | Online-Handel | Online retailing | Netzwerkökonomik | Network economics | Electronic Commerce | E-commerce | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Einzelhandel | Retail trade |
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