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Simulating the evolution of market shares : the effects of customer learning and local network externalities
Zhao, Liangjie; Duan, Wenqi - In: Computational economics 43 (2014) 1, pp. 53-70
Persistent link: https://www.econbiz.de/10010249725
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Beyond the more the merrier : the variety effect and consumer heterogeneity in system markets
Sun, Li; Rajiv, Surendra; Chu, Junhong - In: International journal of research in marketing : IJRM ; … 33 (2016) 2, pp. 261-275
Persistent link: https://www.econbiz.de/10011527084
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Platform adoption in system markets : the roles of preference heterogeneity and consumer expectations
Steiner, Michael; Wiegand, Nico; Eggert, Andreas; … - In: International journal of research in marketing : IJRM ; … 33 (2016) 2, pp. 276-296
Persistent link: https://www.econbiz.de/10011527085
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Optimal pricing for group buying with network effects
Zhang, Guoquan; Shang, Jennifer; Yildirim, Pinar - In: Omega : the international journal of management science 63 (2016), pp. 69-82
Persistent link: https://www.econbiz.de/10011527457
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Online trust-building mechanisms for existing brands : the moderating role of the e-business platform certification system
Ke, Dan; Chen, Anran; Su, Chenting - In: Electronic commerce research 16 (2016) 2, pp. 189-216
Persistent link: https://www.econbiz.de/10011527509
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Advertising versus brokerage model for online trading platforms
Chen, Jianqing; Fan, Ming; Li, Mingzhi - In: Management information systems : mis quarterly 40 (2016) 3, pp. 575-596
Persistent link: https://www.econbiz.de/10011551068
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Generation-Y shopping : the impact of network externalities and trust on adoption of social commerce
Teh, Pei-Lee; Ahmed, Pervaiz K.; Tayi, Giri Kumar - In: International journal of electronic business 12 (2015) 2, pp. 117-141
Persistent link: https://www.econbiz.de/10011458124
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Behaviour based price discrimination with cross-group externalities
Carroni, Elias - 2015
Persistent link: https://www.econbiz.de/10011515878
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Restaurant information sharing on social networking sites : do network externalities matter?
Kang, Jee-Won; Namkung, Young - In: Journal of hospitality & tourism research : JHTR ; the … 40 (2016) 6, pp. 739-763
Persistent link: https://www.econbiz.de/10011559825
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Enterprise social media : current capabilities and future possibilities
Kane, Gerald C. - In: MIS quarterly executive 14 (2015) 1, pp. 1-16
Persistent link: https://www.econbiz.de/10010499516