Beyond the more the merrier : the variety effect and consumer heterogeneity in system markets
Li Sun, Surendra Rajiv, Junhong Chu
| Year of publication: |
June 2016
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|---|---|
| Authors: | Sun, Li ; Rajiv, Surendra ; Chu, Junhong |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 33.2016, 2, p. 261-275
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| Subject: | System markets | Product variety | Variety effect | Indirect network effect | Superstars | Video games | Produktdifferenzierung | Product differentiation | Computerspiel | Video game | Konsumentenverhalten | Consumer behaviour | Netzwerkökonomik | Network economics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2015.05.010 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011527084