Purpose – User-generated content (UGC), i.e. the feedback from consumers in the electronic market, including structured and unstructured types, has become increasingly important in improving online businesses. However, the ambiguity and heterogeneity, and even the conflict between the two...

It may be logical to think that a firm offering products that can be delivered online will benefit more from Internet commerce. However, there is limited evidence to prove if this is entirely true. This paper reports a preliminary study that examines whether product characteristics have...

Although the theory of the gradual internationalization of firms has been widely studied and supported by researchers, very little is known about the internationalization of electronic commerce firms. This study conducted a case study on Yahoo! Inc., AOL, Lycos, and AltaVista. Spearman...

The purpose of the experiment reported here was to examine Internet user concerns and perceptions of online shopping. The attitude of Internet users toward online shopping was measured using the Fishbein model. The relative factors influencing user attitudes toward online shopping and the...

Having finally embraced the concept of marketing, banks enter the new millennium in a increasingly competitive and fragmented marketplace, consisting of financially literate consumers and direct low cost competition from recognised high street brand names. As customers increasingly interact with...

E‐retailing has received considerable attention in recent years, especially with the help of consumer behaviour concepts and tools. This particular paper focuses on e‐trust and its antecedents. Special attention is given to the proposition that the more a site is perceived to be interactive,...

This paper provides an analysis of the consumer buying decision process and discusses its impacts and implications for Internet retail store design. The paper begins with a brief overview of the consumer buying decision process, extracts desirable characteristics for an e‐commerce site, and...

The aim of the present study is to investigate and analyze Internet‐related consumer music procurement behavior and its effects on traditional music procurement using a Web questionnaire with a sample of more than 4,000 Internet users (the word “procurement”, as opposed to purchase, is...

With the rapid evolution of technology and the changing pattern of wine purchase, providers need to consider the adoption of technology by consumers and hence how this impacts on strategic marketing planning. This paper tracks the evolution of Internet marketing of wine in the UK and focuses on...

In the wake of some fairly spectacular “dot.com” crashes in the recent past, it is appropriate to open debate on the success (or otherwise) of new Internet “start‐ups” versus large incumbent conventional industry players (in retailing) starting their own Internet activities as separate...