Planning an effective Internet retail store
Year of publication: |
2003
|
---|---|
Authors: | Huarng, Adam S. ; Christopher, Doris |
Published in: |
Marketing Intelligence & Planning. - MCB UP Ltd, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 21.2003, 4, p. 230-238
|
Publisher: |
MCB UP Ltd |
Subject: | Information management | Electronic commerce | Internet | Consumer behaviour | Marketing strategy | Web sites |
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