Marketing practice is increasingly being affected by new technologies, creating opportunities and threats for marketing practitioners. Much of the literature has concentrated on effects external to the firm such as the Internet's impact on market structure, or new business paradigms. However,...

During the last decade, many organisations have developed some form of Internet presence. This paper considers electronic marketing, the latest type of marketing, using the familiar framework of the seven Ps of marketing – product, price, promotion, place (distribution), process, physical...

Following Bitner's well‐known “servicescape” model, the propensity of physical surroundings to facilitate organisational as well as marketing goals is now well researched. Their importance is, in general, more important in service settings because of the unique characteristics of services,...

Marketing has changed significantly since it first emerged as a distinct business and management phenomenon. We identify some of the major factors causing the observed change in marketing practice. We then describe a classification scheme that is based on transaction marketing and relationship...

This article reports a study of e‐business adoption among SMEs in the knowledge‐intensive service sector in three countries, the results of which contain a number of practical lessons and some much needed encouragement to laggards. The new spatial possibilities of internet‐based...

This article reports a practical application of intelligence gathering and strategic planning online. Firms in the reinsurance industry (defined in the text) face changed market realities and new challenges. As they attempt to chart new strategies and apply innovative business models in response...

This article provides market intelligence, by way of a narrative case study, relating to online retailing in an unusual setting. While the transaction between business and customers is generally seen as very much the dominant element in such retailing, customer‐to‐customer interactions are...

This paper reports a web‐based intelligent system, called WebStra, for the formulation of marketing strategies and associated e‐commerce strategies. In the paper, the architecture and functional components of the WebStra system are described. The system's effectiveness and efficiency are...

Purpose – To determine the impact of price on consumer decision making in online environments. Design/methodology/approach – Uses a conjoint experiment to investigate the trade‐offs customers make when choosing and to establish their relative weights in online and offline situations....

Purpose – To conceptualize the elements that define a “cyberscape” (by analogy with a landscape) and to assess how internet users respond to the cyberscape based upon their purpose and internet expertise level. Design/methodology/approach – Pre‐tests were conducted to determine the...