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Interaction of Technological and Institutional Change in the Development of an Electronic Commerce System in China’s Pharmaceutical Distribution Chain – A Transaction Cost Perspect...
Reimers, Kai - 2018
In this paper, we describe the introduction of electronic commerce into the drug distribution industry in China. This case is especially interesting because massive institutional changes coincide with the introduction of a new technology. For these reasons, it becomes possible to study the...
Persistent link: https://www.econbiz.de/10012923571
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Zukunftsperspektiven für pharmazeutisches Marketing
Ahlert, Dorothee; Harms, Fred; Lonsert, Michael - In: Pharmamarketing : gesundheitsökonomische Aspekte einer …, (pp. 139-151). 2008
Persistent link: https://www.econbiz.de/10003743892
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Electronic detailing (e-detailing) of pharmaceuticals to physicians : a review
Alkhateeb, Fadi M.; Doucette, William R. - In: International journal of pharmaceutical and healthcare … 2 (2008) 3, pp. 235-245
Persistent link: https://www.econbiz.de/10003929482
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Critical success factors for B2B e-commerce use within the UK NHS pharmaceutical supply chain
Cullen, Andrea J.; Taylor, Margaret - In: International journal of operations & production … 29 (2009) 11, pp. 1156-1185
Persistent link: https://www.econbiz.de/10009523732
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Leveraging technology adoption model for examining internet usage among physicians’ in changing Indian pharmaceutical marketing context : a structural equation modeling approach
Patwardhan, Avadhut Arun; Pandey, Neeraj; Dhume, S M. - In: Journal of medical marketing : device, diagnostic and … 14 (2014) 4, pp. 201-211
Persistent link: https://www.econbiz.de/10011348626
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Strategic and tactical electronic business solutions in pharmacies and drug stores
Duncan, Jonathon; Wei, June; Liu, Manlu - In: International journal of services and standards 8 (2012/13) 3, pp. 193-213
Persistent link: https://www.econbiz.de/10010363740
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Banning foreign pharmacies from sponsored search : the online consumer response
Chesnes, Matthew; Dai, Weijia; Jin, Ginger Zhe - 2014
Persistent link: https://www.econbiz.de/10010473253
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Estimating the value of internet marketing in the US pharmaceutical industry
Jambulingam, Thanigavelan; Sharma, Rajneesh - In: Journal of medical marketing : device, diagnostic and … 10 (2010) 4, pp. 332-343
Persistent link: https://www.econbiz.de/10008749291
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Modern technologies in import substitution policy on pharmaceutical market
Gileta, Yuliyana; Krykavskyy, Yevhen - In: Annales Universitatis Mariae Curie-Skłodowska / H 49 (2015) 1, pp. 43-52
Persistent link: https://www.econbiz.de/10011500427