Electronic detailing (e-detailing) of pharmaceuticals to physicians : a review
Fadi M. Alkhateeb and William R. Doucette
| Year of publication: |
2008
|
|---|---|
| Authors: | Alkhateeb, Fadi M. ; Doucette, William R. |
| Published in: |
International journal of pharmaceutical and healthcare marketing : IJPHM. - Bingley : Emerald, ISSN 1750-6123, ZDB-ID 2364540-4. - Vol. 2.2008, 3, p. 235-245
|
| Subject: | Ärzte | Physicians | Arzneimittel | Pharmaceuticals | Pharmaindustrie | Pharmaceutical industry | Electronic Commerce | E-commerce | Elektronikindustrie | Electronics industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003929482