Developing new innovative products in the automotive industry means investing huge sums in advance, as one does not know if the product will be successful on the market after launch. Hence, companies are interested in knowing and measuring the critical success drivers within the development...

Advertizing high-technology products is a tricky and critical task for every company, since it means operating in an environment with high market uncertainty. The work presents results of a content analysis of 110 adverts for consumer electronics products which examines how these products and...

A literature review of Performance Measurement Systems (PMS) in Small and Medium-sized Enterprises (SMEs) shows that the main contributions focus on the development of theoretical models, but not on guidelines for practical implimentation. In this context an important neglected aspect is the...

Nicht nur bei Neugründungen sondern auch bei Firmenübergaben sind Businesspläneunersetzbar. Sie liefern genaue Kenntnisse über das Unternehmen in all seinen Facettenund legen durch gezielte Geschäftsfeldentwicklung den Grundstein für eine erfolgreicheZukunft.Ein Generationswechsel in...