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Der vorliegende Beitrag beschäftigt sich mit der Dimensionsstruktur sowie der Verwertbarkeit des Fortune-Reputationsrankings in der wissenschaftlichen Forschung und liefert Erkenntnisse über seine Aussagefähigkeit. Nach Erörterung der theoretischen Grundlagen von Unternehmensreputation als...
Persistent link: https://www.econbiz.de/10010263748
Der vorliegende Beitrag beschäftigt sich mit der Dimensionsstruktur sowie der Verwertbarkeit des Fortune-Reputationsrankings in der wissenschaftlichen Forschung und liefert Erkenntnisse über seine Aussagefähigkeit. Nach Erörterung der theoretischen Grundlagen von Unternehmensreputation als...
Persistent link: https://www.econbiz.de/10005677927
Advertising in our days is moving to the social media since consumers are spending more and more time on such platforms that offer very customized information for each user. Facebook, for example, is trying to bring each person the most meaningful content, which means the advertising is...
Persistent link: https://www.econbiz.de/10014474894
Guest editors' introduction of a special issue dedicated to advancing understanding of how a firm's reputation is …
Persistent link: https://www.econbiz.de/10012751769
This article discusses reputational risk from the perspective of what companies actually experience reputationally. As well, the concept of what is reputational risk is canvassed – is it risk to stock price, risk of lower profits, or merely risk of bad publicity that affects neither. When does...
Persistent link: https://www.econbiz.de/10012860113
Reputation is clearly a growing area of research and practitioner interest. Models that assist in our understanding of … research and that aid practitioners in managing reputation are to be encouraged. In this paper, a model of reputation formation … is proposed and the notion of reputation in issue, stakeholder, and process areas is addressed. Examples of these …
Persistent link: https://www.econbiz.de/10013063903
The study of reputation has often focused on such relatively narrow areas as creation of good reputations rather than … factors affecting such shifts. This paper introduces the concept of reputation shifting, with an explicit theory that relates …
Persistent link: https://www.econbiz.de/10013081765
Persistent link: https://www.econbiz.de/10013098300
example, brand building and reputation management and include ways of evaluating upstream and downstream risk which are often …
Persistent link: https://www.econbiz.de/10013061542
's reputation (how the company is perceived by the public). Corporate reputation plays an essential role in impressing a retailer … structural equation modeling, the present paper investigates how reputation contributes to the elucidation of the behavior …
Persistent link: https://www.econbiz.de/10013085224