This textbook gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in order to understand business markets and marketing better. Not only are the principles of business marketing addressed, but also deep knowledge of...

It is a great pleasure to introduce you to the new format of jbm. After having been established as an Open Access Journal for several years now, the Journal's Editorial Advisory Board concluded that the journal is ready to take the next step in its development. Starting with this issue, the...