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Relationship marketing
25,565
Beziehungsmarketing
25,547
Consumer behaviour
9,021
Konsumentenverhalten
9,021
Customer satisfaction
5,479
Kundenzufriedenheit
5,468
Service quality
3,957
Dienstleistungsqualität
3,953
Brand management
2,586
Markenführung
2,584
Kundenmanagement
2,563
Deutschland
2,353
Germany
2,298
Theory
2,258
Theorie
2,257
Lieferantenmanagement
2,227
Supplier relationship management
2,227
Social Web
2,082
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2,082
Marketingmanagement
1,934
Marketing management
1,908
Markenimage
1,901
Brand image
1,898
Electronic Commerce
1,808
E-commerce
1,671
Online-Marketing
1,628
Internet marketing
1,601
Kundenwert
1,551
Kundenintegration
1,495
Customer integration
1,494
Customer value
1,486
Vertrauen
1,407
Confidence
1,391
Einzelhandel
1,359
Retail trade
1,342
Brand
1,285
Markenartikel
1,273
Online retailing
1,272
Online-Handel
1,271
Customer service
1,176
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Undetermined
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38
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Ratgeber
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Guidebook
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research-article
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Sammlung
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Bruhn, Manfred
126
Homburg, Christian
114
Kumar, V.
83
Huber, Frank
57
Verhoef, Peter C.
56
Han, Heesup
54
Bauer, Hans H.
51
Hollebeek, Linda D.
51
Smith, Alan D.
50
Stauss, Bernd
50
Herrmann, Andreas
49
Piller, Frank T.
47
Krafft, Manfred
45
Palmatier, Robert W.
41
Hippner, Hajo
39
Mattila, Anna S.
38
Gil Saura, Irene
37
Wiedmann, Klaus-Peter
36
Wilde, Klaus D.
35
Stock-Homburg, Ruth
34
Eggert, Andreas
33
Georgi, Dominik
33
Helmke, Stefan
33
Neslin, Scott A.
33
Prentice, Catherine
32
Reichwald, Ralf
32
Svensson, Göran
32
Thaichon, Park
32
Töpfer, Armin
32
Van den Poel, Dirk
32
Grönroos, Christian
31
Hadwich, Karsten
31
Mittal, Vikas
31
Reinartz, Werner J.
31
Schüller, Anne M.
31
Sheth, Jagdish N.
30
Belz, Christian
29
Loureiro, Sandra Maria Correia
29
Evanschitzky, Heiner
28
Grewal, Dhruv
28
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Springer Fachmedien Wiesbaden
81
IGI Global
17
American Marketing Association
10
Haufe-Lexware GmbH & Co. KG
10
National Bureau of Economic Research
10
Verlag Dr. Kovač
10
Institut für Wirtschaftsinformatik <Bern>
9
Books on Demand GmbH <Norderstedt>
8
Fördergesellschaft Marketing an der Universität Augsburg
8
Faculteit Economie en Bedrijfskunde, Universiteit Gent
7
Gesellschaft Entwicklung, Konstruktion, Vertrieb
7
Universität <Augsburg> / Lehrstuhl für BWL, Wirtschaftsinformatik,Informations- & Finanzmanagement
7
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
7
Harvard Graduate School of Business Administration
6
Universität St. Gallen
6
AMACOM
5
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
5
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
5
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
5
HAL
5
Information Resources Management Association
5
Institut für Handelsmanagement und Netzwerkmarketing <Münster, Westfalen>
5
Nomos Verlagsgesellschaft
5
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
5
Springer Gabler <Firma>
5
Springer-Verlag GmbH
5
Universität Mannheim
5
Verlag Franz Vahlen
5
Wiley-VCH
5
De Gruyter Oldenbourg
4
Dipartimento di Economia, Management e Metodi Quantitativi (DEMM), Università degli Studi di Milano
4
Edward Elgar Publishing
4
Erich-Schmidt-Verlag
4
Fachhochschule Reutlingen / European School of Business
4
Gottfried Wilhelm Leibniz Universität Hannover
4
INTARGIA Managementberatung GmbH
4
Munich Business School
4
NetLibrary, Inc
4
Shaker Verlag
4
Technische Universität Dresden
4
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Journal of business research : JBR
649
Journal of retailing and consumer services
587
Industrial marketing management : the international journal for industrial and high-tech firms
407
SpringerLink / Bücher
313
International journal of hospitality management
300
The journal of services marketing
225
The journal of business & industrial marketing
211
The service industries journal
187
Journal of strategic marketing
173
Journal of the Academy of Marketing Science
171
International journal of electronic customer relationship management : IJECRM
143
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of hospitality marketing & management
117
Journal of service research : JSR
117
Tourism management : research, policies, practice
115
Journal of service management
111
Gabler Edition Wissenschaft
110
The journal of product & brand management
110
Asia Pacific journal of marketing and logistics
107
Journal of retailing
107
The journal of brand management : an international journal
107
Marketing intelligence & planning
105
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
104
Cogent business & management
102
Psychology & marketing
102
European journal of marketing : EJM
95
Services marketing quarterly
94
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Springer eBook Collection / Business and Economics
79
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
76
The international review of retail, distribution and consumer research
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
74
Journal of financial services marketing : JFSM
70
Business horizons
69
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Source
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ECONIS (ZBW)
26,063
USB Cologne (EcoSocSci)
1,111
RePEc
181
USB Cologne (business full texts)
119
Other ZBW resources
119
BASE
40
EconStor
31
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Showing
1
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of
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Sort
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date (oldest first)
1
Qualitätscontrolling in Unternehmen des Anlagengeschäfts
Voggenreiter, Dietmar
-
1999
Persistent link: https://www.econbiz.de/10000678754
Saved in:
2
Communicating with customers
Forsyth, Patrick
-
1999
Persistent link: https://www.econbiz.de/10000682240
Saved in:
3
Kundenorientierte Unternehmensführung : Kundenzufriedenheit und -loyalität
Erlbeck, Klaus
-
1999
Persistent link: https://www.econbiz.de/10000682725
Saved in:
4
Total relationship marketing : from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of the new marketing p...
Gummesson, Evert
-
2000
-
Reprinted
Persistent link: https://www.econbiz.de/10000683730
Saved in:
5
Qualität und Produktivität im Dienstleistungsmanagement : strategische Handlungsfelder im Versicherungs- und Finanzdienstleistungswettbewerb
Lehmann, Axel Peter
-
1998
Persistent link: https://www.econbiz.de/10000661766
Saved in:
6
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
Simon, Hermann
(
ed.
);
Homburg, Christian
(
contributor
)
-
1998
-
3., aktualisierte und erw. Aufl.
Persistent link: https://www.econbiz.de/10000666048
Saved in:
7
Kundenorientierung mit System : mit Customer Orientation Management zu profitablem Wachstum
Homburg, Christian
;
Werner, Harald
-
1998
Persistent link: https://www.econbiz.de/10000646627
Saved in:
8
Electronic customer care (ECC) : IT in der Anbieter-Kunden-Beziehung
Muther, Andreas
-
1998
Persistent link: https://www.econbiz.de/10000674496
Saved in:
9
Customer relationship management : concepts and technologies
Buttle, Francis A.
-
2009
-
2. ed., reprinted
Persistent link: https://www.econbiz.de/10003716565
Saved in:
10
Kunden- und Servicemanagement : erfolgreich der Servicewüste entgehen
Call, Guido
-
2008
Persistent link: https://www.econbiz.de/10003719515
Saved in:
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