Road transport causes one fifth of the EU's total emissions of carbon dioxide (CO2), which are especially high in cities. A suggested solution to this situation is the introduction of electric vehicles (EV). However, evidence from European countries shows that, without any governmental support,...

This research aims to investigate the influence of perceived ease of use and perceived risk on intention to use mobile payment servicesin Pakistan via mediating role of perceived trust. A total of 320 smartphoneusers were approached using a questionnaire-based survey method and hypotheses were...

Social media marketing has provided easy access to consumers. Luxury brands frequently keep posted their collections and proceedings on social media with the aim to save interest, engagement, create awareness as well as shape loyalties. This research is conducted in three randomly selected...