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Markenimage
11,050
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10,799
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7,100
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7,095
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6,638
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6,637
Brand
3,324
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3,301
Relationship marketing
1,884
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1,883
Social Web
997
Social web
997
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993
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990
Online-Marketing
916
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906
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880
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880
Tourism marketing
746
Tourismusmarketing
746
Customer satisfaction
663
Kundenzufriedenheit
663
Marketingmanagement
617
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612
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599
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599
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509
Corporate reputation
504
Firmenimage
504
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495
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484
Holiday behaviour
464
Urlaubsverhalten
464
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452
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451
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431
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430
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428
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428
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428
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1,682
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2,333
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32
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332
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97
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Burmann, Christoph
100
Huber, Frank
35
Esch, Franz-Rudolf
32
Keller, Kevin Lane
32
Phau, Ian
32
Loureiro, Sandra Maria Correia
30
Melewar, T. C.
29
Diamantopoulos, Adamantios
28
Bang, Nguyen
25
Sattler, Henrik
24
Schade, Michael
24
Bauer, Hans H.
23
Gierl, Heribert
23
Romaniuk, Jenni
23
De Chernatony, Leslie
22
Guzman, Francisco
22
Han, Heesup
22
Baumgarth, Carsten
21
Usman, Osly
21
Foroudi, Pantea
20
Japutra, Arnold
19
Fetscherin, Marc
18
Sarkar, Abhigyan
18
Bruhn, Manfred
17
Christodoulides, George
17
King, Ceridwyn
17
Veloutsou, Cleopatra
17
Wiedmann, Klaus-Peter
17
Ekinci, Yuksel
16
Gupta, Suraksha
16
Khan, Imran
16
MacInnis, Deborah J.
16
Rahman, Zillur
16
Völckner, Franziska
16
Gil Saura, Irene
15
Park, C. Whan
15
Paul, Justin
15
Pelsmacker, Patrick de
15
Piehler, Rico
15
Schaetzing, Edgar E.
15
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Springer Fachmedien Wiesbaden
37
Universität <Bremen> / Lehrstuhl für Innovatives Markenmanagement
23
NetLibrary, Inc
4
Friedrich-Schiller-Universität Jena
3
Haufe-Lexware GmbH & Co. KG
3
IGI Global
3
Unione Regionale delle Camere di Commercio, Industria, Artigianato e Agricoltura delle Marche
3
Verlag Dr. Kovač
3
Österreichisches Institut für Wirtschaftsforschung
3
Books on Demand GmbH <Norderstedt>
2
Centre d'Observation Economique
2
Christian-Albrechts-Universität zu Kiel
2
Deutsches Hygiene-Museum
2
Deutschland <Bundesrepublik> / Statistisches Bundesamt
2
Edward Elgar Publishing
2
Fachhochschule Reutlingen / European School of Business
2
Fondazione Aristide Merloni
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Istituto Adriano Olivetti di Studi per la Gestione dell'Economia e delle Aziende <Ancona>
2
Lehmanns Media GmbH
2
National Bureau of Economic Research
2
Peter Lang GmbH
2
Universität Mannheim
2
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
Wissenschaftlicher Verlag Berlin
2
American Marketing Association
1
Arbeitskreis Sportökonomie
1
Associazione Alessandro Bartola
1
Ausstellung In Aller Munde - 100 Jahre Odol <1993, Dresden>
1
Bayern
1
Bayern / Statistisches Landesamt
1
Brandsboard e.V.
1
Business Information Centre <Toronto>
1
Campus Verlag
1
Center for Economic Research <Tilburg>
1
Center of Market Oriented Product and Production Management
1
Centro Studi e Ricerche Economico-Sociali <Ancona>
1
Chambre de commerce et d'industrie de Paris
1
Communiquer autrement, le vin dans l'imaginaire <Veranstaltung> <2015, Ferrals-les-Corbières>
1
Consiglio nazionale delle ricerche / Progetto finalizzato "Struttura ed evoluzione dell'economia italiana"
1
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Journal of business research : JBR
485
The journal of brand management : an international journal
341
The journal of product & brand management
307
Journal of retailing and consumer services
243
Psychology & marketing
135
European journal of marketing : EJM
107
Asia Pacific journal of marketing and logistics
106
Journal of travel and tourism marketing
100
Tourism management : research, policies, practice
99
Journal of marketing communications
93
Marketing intelligence & planning
88
SpringerLink / Bücher
85
International journal of hospitality management
79
Journal of international consumer marketing
74
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
72
Journal of strategic marketing
71
The journal of consumer marketing
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
70
International marketing review
68
Industrial marketing management : the international journal for industrial and high-tech firms
64
Journal of global marketing
64
Journal of marketing management : MM
62
Journal of marketing
61
Journal of the Academy of Marketing Science
61
Marketing letters : a journal of research in marketing
61
Economia marche : journal of applied economics
60
Cogent business & management
58
International journal of internet marketing and advertising : IJIMA
55
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
Journal of fashion marketing and management
54
Journal of Islamic marketing
53
Journal of promotion management : innovations in planning and applied research
53
The IUP journal of brand management : IJBRM
53
International journal of consumer studies
49
International journal of advertising : the quarterly review of marketing communications
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Journal of promotion management : JPM
47
Tourism management perspectives : TMP
46
Journal of marketing management : JMM ; journal of the Academy of Marketing
44
Sport marketing quarterly : preferred journal of the Sport Marketing Association
44
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ECONIS (ZBW)
11,171
USB Cologne (EcoSocSci)
216
USB Cologne (business full texts)
34
EconStor
9
BASE
3
Showing
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11291
A mercantilist brand : the British East India company and Madeira wine : 1756-1834
Câmara, Benedita Cardoso
;
Lopes, Teresa da Silva
; …
- In:
Business history review
98
(
2024
)
1
,
pp. 81-118
Persistent link: https://www.econbiz.de/10015055333
Saved in:
11292
Gaming and luxury brands : love and hate
Guzzetti, Alice
;
Crespi, Roberta
;
Atwal, Glyn
- In:
The journal of business strategy
45
(
2024
)
3
,
pp. 206-213
Persistent link: https://www.econbiz.de/10015056011
Saved in:
11293
Rooting for the green : consumers and brand love
Hamouda, Manel
;
Aissaoui, Aroua
- In:
The journal of business strategy
45
(
2024
)
4
,
pp. 275-281
Persistent link: https://www.econbiz.de/10015056019
Saved in:
11294
Courtesy or integrity : what constitutes a stakeholder-caring image?
Chan, Hung Fai
;
Tang, Felix
;
Yeung, Kwan Yu Karen
- In:
Asian journal of business ethics : AJBE
12
(
2023
)
2
,
pp. 257-284
Persistent link: https://www.econbiz.de/10015056557
Saved in:
11295
Tourists' attribution and ambiance scents in tourism destination brands
Chatterjee, Shuvam
;
Saleh, Mahmoud Ibraheam
- In:
Middle East journal of management : MEJM
11
(
2024
)
3
,
pp. 322-339
Persistent link: https://www.econbiz.de/10015056622
Saved in:
11296
Umbrella branding and the provision of quality
Hakenes, Hendrik
;
Peitz, Martin
-
2004
Persistent link: https://www.econbiz.de/10013443225
Saved in:
11297
The effect of perceived philanthropic activities of corporate organisations on consumer's purchase intention
Aggarwal, Kapil Kumar
;
Singhal, Shashi
- In:
International journal of business and globalisation : IJBG
36
(
2024
)
2/3
,
pp. 212-224
Persistent link: https://www.econbiz.de/10015057584
Saved in:
11298
Die charakterstarke Marke : Mit gelebten Charakterwerten ein beziehungsstarkes Business entfalten. Das Markenbuch für Unternehmer – mit zahlreichen Leitfragen
Börnert, Daniel
-
2024
beschreibt einen identitätsorientierten Ansatz, der zu einer einzigartigen
Marken
-Positionierung führt – für große
Marken
, aber … fassbar oder wahrnehmbar. Mit Mut, Veränderungswillen und der Wegbegleitung in Form dieses Buches wird der
Marken
…
Persistent link: https://www.econbiz.de/10014474997
Saved in:
11299
Consumer complaining behavior in banking : the influence of brand image on brand forgiveness and negative word-of-mouth
Tosun, Petek
;
Gürce, Merve Yanar
- In:
Journal of financial services marketing
29
(
2024
)
2
,
pp. 203-213
Persistent link: https://www.econbiz.de/10015057657
Saved in:
11300
The role of artificial intelligence in consumers' brand preference for retail banks in Hong Kong
Ho, Shirie Pui Shan
;
Chow, Matthew Yau Choi
- In:
Journal of financial services marketing
29
(
2024
)
2
,
pp. 292-305
Persistent link: https://www.econbiz.de/10015057683
Saved in:
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