HERSTATT, CORNELIUS; STOCKSTROM, CHRISTOPH; VERWORN, BIRGIT - In: International Journal of Innovation and Technology … 03 (2006) 01, pp. 43-60
In this paper, we report on the results of a large-scale study about typical front-end-related innovation practices in 553 Japanese mechanical and electrical engineering companies. We explore typical activities concerning the generation and assessment of new product ideas, the reduction of...